I love to write, but marketing my books after they are published is not my favorite past time. The other day I sent out a press release. I expected some response from it, but got nothing. I felt a little depressed and then more depressed. What else could I do?
I have a wonderful, plucky author friend, Drienie Hattingh, originally from South Africa, who has had good success marketing books. I was complaining to her that I was a failure, and she told me I had to be more proactive--do more than just send out an electronic press release. "Go to the newspaper or the radio station in person and take them a book."
I did it, and found success.
What did my sweet friend teach me?
1. I needed to be more proactive. I could do more than just sit and wait. In short, I needed a giant dose of persistence.
2. If things didn't go just like I wanted them to, I had to find another way. People that are successful are resilient enough to try something else.
3. If one thing doesn't work, try something else. I went to a workshop where I heard the phrase, 'No only means next.'
Here are a few famous people who failed before they found success.
|Walt Disney by Nasa|
|Abraham Lincoln by Edward Mendel|
|J.K. Rowling by Daniel Ogren|
“You might never fail on the scale I did,” Rowling said. “But it is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default."
So now I feel embarrassed and somewhat ashamed of my complaints because of my own lack of effort. My success will be measured by how many times I can keep going despite hearing 'no.'
Use your failures as stepping stones to success.
Discouragement and failure are two of the surest stepping stones to success. Dale Carnegie