I love to write, but marketing my books after they are published is not
my favorite past time. The other day I sent out a press release. I expected
some response from it, but got nothing. I felt a little depressed and then more
depressed. What else could I do?
I have a wonderful, plucky author friend, Drienie Hattingh, originally
from South Africa, who has had good success
marketing books. I was complaining to her that
I was a failure, and she told me I had to be more proactive--do more than just
send out an electronic press release. "Go to the newspaper or the radio
station in person and take them a book."
I did it, and found success.
What did my sweet friend teach me?
1.
I needed to be more
proactive. I could do more than just sit and wait. In short, I needed a giant
dose of persistence.
2.
If things didn't go just
like I wanted them to, I had to find another way. People that are successful
are resilient enough to try something else.
3.
If one thing doesn't
work, try something else. I went to a workshop where I heard the phrase, 'No
only means next.'
Here are a few famous people who failed before they found success.
 |
| Walt Disney by Nasa |
Walt Disney was fired from a newspaper job because the editor told him
he didn't have an imagination or good ideas. Disney went on to start several
more businesses that failed and ended in bankruptcy.
 |
| Abraham Lincoln by Edward Mendel |
Abraham Lincoln lost his job, failed in business, was defeated for
Congress and the Senate among other trials. He was finally elected President in
1860. What would our country have been without his persistence and resilience?
 |
| J.K. Rowling by Daniel Ogren |
J.K. Rowling, author of Harry Potter, began the first book as a poor
divorcee with a child to raise. She only had an old manual typewriter to write
the first book on. After she finished the book, twelve publishers refused the
manuscript. The editor at Bloomsbury who finally accepted the novel told her to
get a day job because there was no money in books for kids.
“You might never fail on the scale I
did,” Rowling said. “But it is impossible to live without failing at something,
unless you live so cautiously that you might as well not have lived at all—in
which case, you fail by default."
So now I feel embarrassed and somewhat ashamed of my complaints because of my
own lack of effort. My success will be measured by how many times I can keep
going despite hearing 'no.'
Use your failures as stepping stones to success.
Discouragement and failure are two of
the surest stepping stones to success. Dale Carnegie
